Monitor and analyze
performance marketing results
Company: Bosa Properties Inc
Location: Vancouver, BC
Known for luxury branding and quality build, Bosa Properties Inc. has a strong and growing Marketing department. Having a consistent budget for performance marketing, Bosa's goal is to consistently monitor and adjust its strategy to optimize
What I Did
Performance Marketing Analytics
During the launch of seasonal Paid ad campaigns, I monitored the performance of our campaign across multiple platforms, utilizing Google Data Studio, Google Analytics, and MS Excel.
By paying close attention to weekly fluctuations in one platform and across platforms, I was able to highlight weeks in which our marketing performance was unusual (i.e underspend channel, higher than average Cost Per Lead).
Cost Per Lead
Based on the weekly reports, brand managers were timely notified of unusual marketing performance. We were able to trace back to potential causes or modify
the ad strategy accordingly