top of page


Market Analysis is the monthly

real estate market intelligence provided by Howell Marketing


Company:            Howell Marketing

Location:                   Vancouver, BC


Favicon - Blue.png

As a new real estate marketing company, Howell's primary objective is to attract new leads and build its reputation as a knowledgeable and credible brand.


To achieve this, the marketing team has launched a monthly e-newsletter that offers subscribers market news and intelligence, establishing Howell as

a reliable source of information in the industry.

What I did

To gain market information, Howell's first step was to conduct a situational analysis, including environment, company, competitor, and customer analysis. With the belief that satisfied consumers are the core of every successful product and campaign, I was tasked with building our customer persona, on which our marketing strategy would be developed.

With ONWARD's offerings being 3 or 4-bedroom townhomes, I identified our customer persona being "The Millenial New Family".

Screenshot 2023-04-05 at 4.25.34 PM.png

The Result

Based on customer persona, Howell developed a detailed marketing strategy proposal that

impressed the developer.

Howell secured as the marketing partner for ONWARD

Screenshot 2023-04-05 at 4.25.17 PM.png
Screenshot 2023-04-05 at 4.24.13 PM.png
Screenshot 2023-04-05 at 4.24.38 PM.png
Screenshot 2023-04-05 at 4.24.43 PM.png
Screenshot 2023-04-05 at 4.25.28 PM.png
Screenshot 2023-04-05 at 4.24.59 PM.png
bottom of page